Data Analysis
Hearts & Science
CHALLENGE
To understand evolving consumer trends during COVID-19
Coronavirus has left many industries grappling with how best to pivot to meet rapidly changing consumer needs.
To equip their clients with quick, actionable insights, Hearts & Science needed a research partner to gather relevant, emerging data around everyday habits, especially around media consumption behaviours.
SOLUTION
Robust research.
Rapid results.
It was critical to provide Hearts & Science a solution that delivered high quality consumer insights pertinent to the needs of their clients.
This was achieved by accessing CyberMarts’highly engaged research panel via streamlined technology. Surveys were designed, deployed and completed within hours.
Connecting to engaged consumers, in real time
Each fortnight, waves of nationally representative Australians (n=500) were surveyed about key differences in how they were engaging with media and the changing environment. Our highly active panel members were asked about a broad selection of topics relevant to current events, including:
Radio & podcasts
Social media
TV & streaming platforms
Health & fitness
OUTCOME
Actionable insights. Multiple applications.
Highly relevant data was published ahead of any policy or government updates – further cementing Hearts & Science’s position as a thought leader in this space.
Proprietary data for
The Hearts Pulse
report
Panel data was used to enrich ‘The Pulse‘ – a fortnightly publication that dips into consumers’ minds throughout COVID-19.
Bespoke insights generated across key industries
In conjunction with media behaviours, granular, vertical-specific research was conducted to address the unique requirements of Hearts & Science’s key clients.
Consumer trends identified to inform client strategies
Real-time consumer sentiment was used to fast-track client strategies, ensuring key decisions were always based on real behaviours.
