Data Analysis
Sky News AustraliaMCN
CHALLENGE
Demonstrating the power of TV news in influencing business leaders
Sky News Australia and its advertising sales representative MCN wanted to demonstrate the power of TV news in influencing business leaders. They also wanted to develop a strong understanding of Sky News’ viewer habits and to gain insight into key, decision-making audiences.
SOLUTION
Designed and deployed an innovative, mobile-first survey
Audience personalisation
A highly targeted audience of business leaders across Australia including c-suite members, senior executives, and company owners.
Quantitative research deployment
CyberMarts’ team of experienced in-house programmers designed and deployed an innovative, mobile-first survey to maximise engagement from what is a traditionally hard-to-reach audience.
Data processing and delivery
Data was processed, collated and crafted into in an easy-to-use format, perfectly presented to suit Sky News/MCN’s specific needs and requirements.
OUTCOME
Quantified highly influential audiences
The research helped Sky News understand and quantify its highly influential audiences.
The data formed the basis for presentations during a major roadshow to clients and media agency stakeholders.
It directly led to additional revenue from a governing body who wanted to reach Sky News’ influential audience – based on the findings of the research..
